Results from Marketing Produce Enrollment Increases

Marketing budgets can be an easy target during tough times and recently we certainly have seen tough times. Dr. Jill Landesberg-Boyle knew that marketing and branding were needed to move the enrollment numbers positive for FKCC. She focused on branding, advertising, and a new web presence as a strategic component in the recruitment effort. The result was a marked turn around from a downward trend to the fastest growing college in the Florida System.

William B. Chalfant, Director School of Diving made this statement on the increase, "The School of Diving is just one of many components of the excellence in marine education concept. Enrollment numbers have doubled in my department, as well as others, due to Dr. Landesberg-Boyle's push for better website presence and targeted print advertising."